E.l.f. Beauty brand, Well People, celebrated Mother’s Day with a new social media campaign that spotlights its “Pregnancy-Friendly” designs. 

Well People is helping lighten the load of pregnancy with thoughtful, effective and easy-to-understand beauty and skincare that’s pregnancy friendly. 

The brand helps eliminate the guesswork during this time of change with formulas free from phthalates, parabens, oxybenzone, phenols, retinoids, and more.

Dr. Renée Snyder, Well People co-founder and board-certified dermatologist, said, 

“Motherhood is powerful—and so is knowledge. Our pregnancy-friendly claim empowers expecting moms to feel confident that they’re caring for their skin with plant-powered and effective products during such a pivotal stage in life.”

The campaign will feature real stories from new and expecting mothers across owned social channels. 

In addition, thoughtful bundles like the “Glowing Mama Makeup Set” and “Nurtured Skincare Set” feature hero products like the Fresh Dew Gel-Cream Moisturizer and Juice Cleanse Soothing Aloe Face Cleanser—ideal for expecting mom self-care rituals.

To further amplify this moment and Well People’s commitment, the brand will be donating $10,000 to Every Mother Counts. 

This organization works to ensure that the maternal health journey before, during, and after childbirth is safe, respectful, and equitable for everyone everywhere.

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